top of page
Diagonal Lines
IcarioWaypoint_Ocean_RGB.png

Waypoint logo created for Icario

Challenge

Create a logo for Icario's quarterly business reviews where the company meets to go over business objectives. The logo should illustrate a stopping point where Icario employees meet and connect. 

Typography

Waypoint_Typography.png

Poppins Bold (Icario's brand font) is used in the logo to keep it consistent with brand standards

Color Palette

#083659

#FFFFFF

Ocean (from Icario primary color palette)

White (from Icario primary color palette)

Final Logo

IcarioWaypoint_Ocean_RGB.png

Logo in ocean (primary use)

IcarioWaypoint_White_RGB.png

Logo in white (can be used in white when placed over ocean or dark backgrounds)

  • The drop pin shape represents a stopping point where Islanders meet and connect

  • The use of negative space within the drop pin matches the Icario “o” and unites this logo with the Icario wordmark

  • The upward slants and rounded corners create an organic feel and connective motion

bottom of page